Hilla Katki

The Tidy Home Challenge

The New York Times, 2018

This subscriber-only program is like a friendly coach for decluttering your home. It builds steady progress and keeps you motivated, so a messy room feels doable instead of overwhelming.

To get started, you choose up to twenty spaces in your home you want to tackle. The program then builds a custom list of small, bite-sized organizing tasks and shares them step by step each week.

(In-depth case study available upon request.)


The New York Times team:

Hilla Katki, product design director
Sooyeon Kim, product designer
Jody Mak, product manager
Sarah Graham, producer
Bill French, developer
Natalya Shelburne, developer
Katherine McMahan, project manager